Ad Age Biz Transformation Win
Ad Age

Code and Theory Named Business Transformation Agency of the Year

The award honors Code and Theory for leading transformation through technology.

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  • Code and Theory is the only agency with 50% engineers and 50% creatives.
  • Announced a first-of-its-kind partnership with Oracle to deliver AI to clients at scale.
  • Launched Beyond Words, the industry’s first inclusive language guide and certification program.
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AI Services and Opportunities

How to Get Ready for a New Era of Anticipation

Building AI at speed and scale.

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  • The future of AI is anticipatory, not reactive.
  • It’s time to redefine how organizations approach AI design, strategy and implementation.
  • Explore how we partner with organizations to unlock AI as a lasting competitive advantage.
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Our intent is

to be unclassifiable

in a cluttered

agency landscape.

1

Born digital at the intersection of creativity and technology.

2

We approach digital as the strategy, not just a tactic.

3

We specialize in categories that are experiencing significant disruption.

4

We are in the business of building capabilities for our clients.

5

We are only limited by our own creativity.

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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023