Recent News —

Code and Theory Partners with Adobe on Creative Intelligence for Finance Brands

New President of Code and Theory Will Help CMOs Navigate AI Complexity

Code and Theory Recognized by Ad Age A-List for Leading Transformation in the AI Era

Back-to-Back Fast Company's Most Innovative Company Winner

Fast Company named Code and Theory to its prestigious Most Innovative Companies list. Explore the work here —>

JBL | Pioneering AI-Powered Commerce

TIME | Reinventing a 102-Year Icon for the Modern Attention Economy

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Microsoft —

Connecting with Developers to Drive Loyalty and Growth

A campaign that overcame developer skepticism, boosted Microsoft adoption and solidified them as a trusted partner.

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  • Unified Microsoft’s fragmented developer messaging into a single, trust-building platform.
  • Flipped traditional B2B marketing and delivered +37.5% engagement above benchmark and 50M+ views.
  • Microsoft’s Developer Council insights powered the experience, boosting Azure conversions +284%.
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Code and Theory x The Wall Street Journal —

Experience Gap: AI's Imminent Impact on CX

New WSJ Intelligence/Code and Theory research report shows that businesses are failing to harness AI's potential in CX.

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  • Business leaders are chasing AI-driven efficiency but overlook the people who matter most: customers
  • Leaders in digital CX make $1.4B more.
  • AI won't fix CX. You will.
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AI Services and Opportunities —

Building AI at Speed and Scale

How to Get Ready for a New Era of Anticipation

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  • The future of AI is anticipatory, not reactive.
  • Check out ContextLens, an AI-powered design system transforming RealClearPolitics' experience.
  • Explore how we partner with organizations to unlock AI as a lasting competitive advantage.
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Amazon Ads —

Winning SMB's in “Ads That Work As Hard As You Do” Campaign

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
  • Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
  • Increased unaided brand awareness +66%
  • 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.
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Recognition

  • Code and Theory

    Fast Company

    World's Most Innovative Companies 2025

  • Code and Theory

    ANA B2 Awards

    B2B Agency of the Year 2025

  • Code and Theory

    Ad Age A-List

    B2B Agency of the Year 2025
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JBL

Pioneering AI and AEO-Powered Commerce

NFL Work Space
NFL

Fueling the Weekly Rhythm  of  Football 

Microsoft Display
Microsoft

A Creative Campaign Driving  Developer  Adoption 

AI Strategy and Transformation

We've leveraged AI to unlock impact and show how creativity compounds when you build the right systems around it.

Steve Kornacki and the Big Board
NBC —

Transforming Steve Kornacki's Big Board

We reimagined the NBC Big Board and overcame an perilous cultural trend: a lack of trust in the media.

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  • NBC earns #1 viewed network during Election 2024
  • MSNBC’s YouTube channel hit record-breaking 30M video views on election day
  • The Big Board processes over 10 million data points to deliver real-time data in under four seconds

Media and Publishing's Trusted Digital Transformation Partner

20+ years. 200+ newsrooms transformed. The most trusted media and publishing brands trust us to transform and scale.

Buy Flow 2 1
YETI —

From Browsing to Buying: Elevating YETI’s E-commerce Experience

We designed and engineered YETI's customer-centric e-commerce experience to educate, inspire and convert — at scale.

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  • Improved the E-commerce experience by reimagining the discovery-to-conversion flow
  • Engineered reusable and highly configurable components to scale across the website
  • Strategy, design and engineering completed in less than six months

Evolving E-commerce

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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The Ritz-Carlton —

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Reimagining the Financial Services Model

We’re transforming an antiquated industry through anticipatory experiences at the bleeding edge of tech and creativity.

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Champion —

Evolving an Iconic Brand For a New Generation

We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.

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  • +17% Average order value (AOV)
  • +26% Average revenue / user (ARPU)
  • +3% Conversion rate

Sports Experiences Built to Scale

We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.

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Amazon Ads —

Winning SMB's in “Ads That Work As Hard As You Do” Campaign

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
  • Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
  • Increased unaided brand awareness +66%
  • 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Fueling the Automotive Future

We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.

Elevating Experiences in Travel & Hospitality

From staycation to spontaneous getaways, we help clients make the journey more exciting and efficient.

Closing the Citizen Experience Gap

Transforming the public sector — backed by over a decade of trusted digital partnerships with government leaders.

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

News — 

Stagwell’s Code and Theory Partners with Adobe to Engineer Enterprise Creativity at Scale

News — 

Fast Company Names Code and Theory One of the World's Most Innovative Companies for Second Consecutive Year

Event — 

Code and Theory Is Taking Over Summit

News — 

Code and Theory Recognized by Ad Age A-List for Leading Transformation in the AI Era

Event — 

Adobe Summit 2026 - Meet With Code and Theory

News — 

Code and Theory Named Adweek's Inaugural Innovation Agency of the Year

Event — 

Meet Code and Theory’s Experience Transformation Team at Adobe Accelerate

Event — 

Meet With Code and Theory at CES

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions