Fueling the Automotive Future
We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.
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Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.
Read More- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
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A Transformation Redefining Local News
In less than six months, Code and Theory delivered a comprehensive business and digital transformation for
Read More- Launch day was the website's highest traffic day in its history
- Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal
- Transformation earned press across The New York Times, Washington Post, Adweek, Ad Age and more
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Recognition
Sports Experiences Built to Scale
We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.
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Meet Scout: A Powerful Tool Building Resilience in Today's Youth
Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..
Read More- +40% Increase in reported user resiliency
- Developed as a progressive web app for maximum accessibility across the socio-economic spectrum
- 2024 Webby Winner in Apps & Software - Health, Wellness & Fitness
- Code and Theory built, designed and launched Scout.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
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Growing a Billion Dollar E-commerce Brand
In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.
Read More- +9.7% Membership sign-ups
- +16% First-time orders
- +33% Customers completed orders in-app
- +24% Faster speed to check out
- E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more
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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce
Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.
Read More- Mobile-First
- Contextualized Conversion
- Flexible Design and Content Systems
Evolving E-commerce to Fit Modern Audiences
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
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Electric Driving For a Progressive Future
Designing and engineering a state-of-the-art web experience as impressive and exhilarating as the Polestar car itself.
Read More- Led design and product strategy for Polestar's web and mobile experiences
- Developed an information architecture with no dead ends
- Designed a flexible UI kit to unify every digital touchpoint
- Fast Company Honoree for Retail and User Experience in Innovation by Design Awards
Leading With Empathy and Inclusivity
Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.
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Simplifying Grocery Shopping for Millions
Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.
Read More- Modernized the ecommerce experience
- Created a scalable design system
- Integrated 10+ disparate apps into one, reducing overhead
- Launched in six months
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Speed to Market for a Portfolio Optimization Tool
Crafting a UI for a complex product through user input and clear data visualization.
Read More- Improving workflow processes through enhanced user interface design
- Clear and simple data visualizations for complex data sets
- Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch
All Work
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Tipico | Succeeding on a Mission to Win Ohio
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Simpli.fi | Building a Brand for the Future of AdTech
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Amazon | Amazon Ads: Ads that work as hard as you do
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Equifax | Modernizing Equifax Canada’s Customer Tools
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Comcast | Commercializing the Comcast Cybersecurity Experience
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The Ritz-Carlton | Redefining the Legacy of Luxury for a Powerhouse in Hospitality
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YETI | Map The Gaps - Taking Google Street View Way Off The Street
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YETI | Year in Preview
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Champion | Evolving an Iconic Brand for a New Generation
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Albertsons | Simplifying Grocery Shopping For Millions
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Polestar | Electric Driving Built for a Progressive Future
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Harris Williams | Modernizing Harris Williams with a Future-Leaning Tech Stack
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Allstate Protection Plans | Bringing SquareTrade Into The Allstate Family
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TikTok | Building Confidence in TT4B Solutions
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Marriott Bonvoy Leisure | Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce
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Meta for Business | Creating Connective Tissue to Drive Engagement
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Pfizer World | Shaping a Platform into a Beacon for New Priorities and Ways of Work
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Allspring Remi Advisor Tools | Crafting a UI Through User Input and Clear Data Visualization
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Citizens Bank | Driving Growth For a Storied Financial Institution
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Galleri | Introducing a Revolutionary Medical Feat to the Market
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Adidas | Engaging a Demographic With Digital Storytelling
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The New School | Building Flexible, Data-Driven Pathways for an Academic Innovator
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Citadel | Citadel & Citadel Securities Websites
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KPMG | Reimagining KPMG US
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Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer
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Daymaker | A Platform Redesign That Supports Local Nonprofits in the U.S.
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Bare Necessities | Redefining Fit
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Kaplan | Transforming the Digital Ecosystem of a Major Education Provider
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Pagaya | Empowering Financial Opportunity
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1-800-FLOWERS | Celebrating Gifting With a One-Stop Shop
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ConEd | Building A Future Vision For Clean Energy In New York
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Party City | Turning a Brick-and-Mortar Mainstay Into an Online Phenom
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KYLA Kombucha | Elevating A Beverage Brand's Positioning And Creative Strategy
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Washington Football Team | Charting A New Path For An Iconic Institution
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Legence | Designing the Digital Presence for a Formidable New Brand
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Bustle Digital Group | Scary Mommy: Not Your Mom's Mag
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Bustle Digital Group | Gawker | Don't Call It A Comeback
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Amazon Ads | Making Amazon Essential for Every Ad Buy
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H&M | Modernizing The Intersection Of Inspiration And E-commerce
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College Board | Positioning College Board as an Integrated Partner for Students
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The Commonwealth Fund | Rebuilding a 100-Year-Old Foundation for the Next Century
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National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults
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adidas Superstar | Change Is A Team Sport
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adidas Running | Bringing In-The-Moment Running Experiences To Boost Product Discovery
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adidas Originals James Harden | Launching The Next Chapter In Adidas Basketball
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The Venetian | Redefining Luxury in Las Vegas
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MetLife Investment Management | Introducing A New Platform For An Institutional Powerhouse
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William Hill Estate | Putting Chardonnay On Trend
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Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital
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Giffords | Launching A Powerful Resource To Spark Action On Gun Violence
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PGIM | Unifying PGIM's Global Asset Management Network
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Bustle Digital Group | Modern Storytelling For Bustle Digital Group
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J.P. Morgan | The First End-To-End Digital Platform In Commercial Real Estate
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Xerox | Making Now Work: A New Campaign For A New Time
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Mailchimp | A Digital Platform For Emerging Writers And Creators
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Sky Italia | A Modern Digital Experience For The Italian Media Platform
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Theodore Roosevelt Presidential Library | Defining The New Digital Museum Experience
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Nylon | ReIntroducing An Iconic Publishing Brand
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Mailchimp | Launching The New Digital Home For Tomorrow's Filmmakers
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Input | A Brand New Destination About Technology In Our Lives
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Morton Salt | Putting More Salt On US Tables
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Cartier | Reimagining Cartier's Retail Experience
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Sunbrella | Redefining The Digital Textile Space
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Axe | An Iconic Men's Grooming Brand Known For Bold Marketing
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CoinDesk | Relaunching A Pillar Of The Blockchain Community
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Dignity Health | Delivering A Best-In-Class Digital Experience
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NYCEDC | A New Hub For New Yorkers To Grow Their Business
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Indigo AG | Adopting Regenerative Practices With The Terraton Initiative
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TEGNA | Creating A Centralized CMS For 39 Local News Stations
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The Jewish Museum | Bridging The Museum's Physical And Digital Experiences
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Bustle Digital Group | Fatherly: From Dude to Dad
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Rally | Elevating the Site Experience for a Crypto Pioneer
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Bustle Digital Group | Mic – Stories That Fuel Curiosity, Creativity, and Change
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CBRE | Building A Digital Infrastructure A Major Real-Estate Firm
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Dean & Deluca | Connected Physical And Digital Gourmet Grocery Experiences
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Vogue | A Fresh New Look for Vogue.com
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SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm
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Xywav | A Flexible Component Library For The Jazz Brand
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BioReference | Launching An On-Demand Healthcare Offering During A Pandemic
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We Are a Technology-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Our Offices
We have locations around the world.
New York
212.358.0717ny.info@codeandtheory.com
Manila
+63 (2) 7625.6515mnl.info@codeandtheory.com
Bengaluru
+91-80-41106986ny.info@codeandtheory.com
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