The Associate Director of Creative Strategy works primarily on two types of assignments: campaign development and digital ecosystem strategy. Campaign development responsibilities are full lifecycle, including brand planning, creative briefing, supporting creative development, connection planning and content planning. This person should possess subject matter expertise across most of the following strategy disciplines and topic areas:
- Qualitative and quantitative research
- Campaign development
- Content development
- Digital paid media
- Social media platforms
- Digital experiences, services, and platform
Proactive and described as a self-starter, this person is able to quickly understand what activities and deliverables are required to steer a client engagement to success and effectively lead an integrated team to produce against that project vision. At the core of this role is the ability to collaborate with disciplines across the company—including Data, Analytics and Research, Creative, Production and Technology. We are looking for a self-starter who is comfortable working across multiple clients and workstreams.
- 7+ years in digital marketing and/or advertising
- Digital experience a must, with proven experience in creating assets and experiences for digital ecosystems
- Expertise in qualitative and quantitative research methodologies and knowledge of when and how to apply them to client challenges
- Strong written and verbal communication skills—you will be presenting to C-level stakeholders at client organizations on high-profile assignments
- B2B and B2C experience desired
As an Associate Director of Creative Strategy, you'll report to the Director or Group Director of Creative Strategy based in New York. This role manages 1-2 direct reports.
Code and Theory is a digital-first strategic and creative agency that designs products, content, and campaigns across physical and digital environments. Founded in 2001 and operating out of offices in New York, San Francisco, London, Atlanta, and Manila, we believe a mix of technology and creativity can solve complex business problems to drive forward innovative change.
From helping to redefining the publishing landscape through our work with media companies such as NBC News, WWE, Bloomberg, The BBC, The Outline, Vogue, and The Guardian, to creating award-winning marketing programs for brands such as Maybelline New York, Victoria’s Secret, and Burger King, to developing unique customer experiences for NYLife, Quest Diagnostics, Citibank, Dignity Health, Reebok and Colgate to designing physical products for companies like Brown-Forman, Hearst, and Comcast, Code and Theory is a creative agency built for the entire ecosystem.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their users.
In addition to working with the smart and passionate people that make up the Code and Theory family, you also get the perks. There's the usual - 401k, excellent health, dental and vision coverage, life insurance, flexible spending, pre tax commuter benefits and long- and short-term disability. Code and Theory has a newly improved flexible vacation policy that does not put a defined limit on the amount of paid time off an employee takes in a year as long as they are responsible and accountable to their work. This policy is based on mutual trust between Code and Theory and our employees. Then there are the extras, some random, mostly awesome – bagel Mondays, stocked candy jar and exceptional Stumptown coffee and cold brew, monthly massages and team outings.
Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.