Fueling the Automotive Future
We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.
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Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.
Read More- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
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A Transformation Redefining Local News
In less than six months, Code and Theory delivered a comprehensive business and digital transformation for
Read More- Launch day was the website's highest traffic day in its history
- Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal
- Transformation earned press across The New York Times, Washington Post, Adweek, Ad Age and more
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Recognition
Sports Experiences Built to Scale
We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.
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Meet Scout: A Powerful Tool Building Resilience in Today's Youth
Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..
Read More- +40% Increase in reported user resiliency
- Developed as a progressive web app for maximum accessibility across the socio-economic spectrum
- 2024 Webby Winner in Apps & Software - Health, Wellness & Fitness
- Code and Theory built, designed and launched Scout.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
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Growing a Billion Dollar E-commerce Brand
In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.
Read More- +9.7% Membership sign-ups
- +16% First-time orders
- +33% Customers completed orders in-app
- +24% Faster speed to check out
- E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more
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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce
Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.
Read More- Mobile-First
- Contextualized Conversion
- Flexible Design and Content Systems
Evolving E-commerce to Fit Modern Audiences
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
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Electric Driving For a Progressive Future
Designing and engineering a state-of-the-art web experience as impressive and exhilarating as the Polestar car itself.
Read More- Led design and product strategy for Polestar's web and mobile experiences
- Developed an information architecture with no dead ends
- Designed a flexible UI kit to unify every digital touchpoint
- Fast Company Honoree for Retail and User Experience in Innovation by Design Awards
Leading With Empathy and Inclusivity
Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.
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Simplifying Grocery Shopping for Millions
Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.
Read More- Modernized the ecommerce experience
- Created a scalable design system
- Integrated 10+ disparate apps into one, reducing overhead
- Launched in six months
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Speed to Market for a Portfolio Optimization Tool
Crafting a UI for a complex product through user input and clear data visualization.
Read More- Improving workflow processes through enhanced user interface design
- Clear and simple data visualizations for complex data sets
- Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch
All Work
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Tipico | Succeeding on a Mission to Win Ohio
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Simpli.fi | Building a Brand for the Future of AdTech
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Amazon | Amazon Ads: Ads that work as hard as you do
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Equifax | Modernizing Equifax Canada’s Customer Tools
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Comcast | Commercializing the Comcast Cybersecurity Experience
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The Ritz-Carlton | Redefining the Legacy of Luxury for a Powerhouse in Hospitality
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YETI | Map The Gaps - Taking Google Street View Way Off The Street
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YETI | Year in Preview
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Champion | Evolving an Iconic Brand for a New Generation
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Albertsons | Simplifying Grocery Shopping For Millions
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Polestar | Electric Driving Built for a Progressive Future
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Harris Williams | Modernizing Harris Williams with a Future-Leaning Tech Stack
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Allstate Protection Plans | Bringing SquareTrade Into The Allstate Family
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TikTok | Building Confidence in TT4B Solutions
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Marriott Bonvoy Leisure | Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce
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Meta for Business | Creating Connective Tissue to Drive Engagement
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Pfizer World | Shaping a Platform into a Beacon for New Priorities and Ways of Work
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Allspring Remi Advisor Tools | Crafting a UI Through User Input and Clear Data Visualization
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Citizens Bank | Driving Growth For a Storied Financial Institution
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Galleri | Introducing a Revolutionary Medical Feat to the Market
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Adidas | Engaging a Demographic With Digital Storytelling
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The New School | Building Flexible, Data-Driven Pathways for an Academic Innovator
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Citadel | Citadel & Citadel Securities Websites
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KPMG | Reimagining KPMG US
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Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer
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Daymaker | A Platform Redesign That Supports Local Nonprofits in the U.S.
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Bare Necessities | Redefining Fit
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Kaplan | Transforming the Digital Ecosystem of a Major Education Provider
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Pagaya | Empowering Financial Opportunity
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1-800-FLOWERS | Celebrating Gifting With a One-Stop Shop
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ConEd | Building A Future Vision For Clean Energy In New York
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Party City | Turning a Brick-and-Mortar Mainstay Into an Online Phenom
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KYLA Kombucha | Elevating A Beverage Brand's Positioning And Creative Strategy
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Washington Football Team | Charting A New Path For An Iconic Institution
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Legence | Designing the Digital Presence for a Formidable New Brand
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Bustle Digital Group | Scary Mommy: Not Your Mom's Mag
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Bustle Digital Group | Gawker | Don't Call It A Comeback
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Amazon Ads | Making Amazon Essential for Every Ad Buy
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H&M | Modernizing The Intersection Of Inspiration And E-commerce
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College Board | Positioning College Board as an Integrated Partner for Students
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The Commonwealth Fund | Rebuilding a 100-Year-Old Foundation for the Next Century
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National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults
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adidas Superstar | Change Is A Team Sport
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adidas Running | Bringing In-The-Moment Running Experiences To Boost Product Discovery
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adidas Originals James Harden | Launching The Next Chapter In Adidas Basketball
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The Venetian | Redefining Luxury in Las Vegas
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MetLife Investment Management | Introducing A New Platform For An Institutional Powerhouse
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William Hill Estate | Putting Chardonnay On Trend
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Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital
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Giffords | Launching A Powerful Resource To Spark Action On Gun Violence
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PGIM | Unifying PGIM's Global Asset Management Network
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Bustle Digital Group | Modern Storytelling For Bustle Digital Group
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J.P. Morgan | The First End-To-End Digital Platform In Commercial Real Estate
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Xerox | Making Now Work: A New Campaign For A New Time
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Mailchimp | A Digital Platform For Emerging Writers And Creators
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Sky Italia | A Modern Digital Experience For The Italian Media Platform
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Theodore Roosevelt Presidential Library | Defining The New Digital Museum Experience
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Nylon | ReIntroducing An Iconic Publishing Brand
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Mailchimp | Launching The New Digital Home For Tomorrow's Filmmakers
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Input | A Brand New Destination About Technology In Our Lives
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Morton Salt | Putting More Salt On US Tables
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Cartier | Reimagining Cartier's Retail Experience
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Sunbrella | Redefining The Digital Textile Space
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Axe | An Iconic Men's Grooming Brand Known For Bold Marketing
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CoinDesk | Relaunching A Pillar Of The Blockchain Community
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Dignity Health | Delivering A Best-In-Class Digital Experience
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NYCEDC | A New Hub For New Yorkers To Grow Their Business
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Indigo AG | Adopting Regenerative Practices With The Terraton Initiative
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TEGNA | Creating A Centralized CMS For 39 Local News Stations
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The Jewish Museum | Bridging The Museum's Physical And Digital Experiences
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Bustle Digital Group | Fatherly: From Dude to Dad
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Rally | Elevating the Site Experience for a Crypto Pioneer
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Bustle Digital Group | Mic – Stories That Fuel Curiosity, Creativity, and Change
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CBRE | Building A Digital Infrastructure A Major Real-Estate Firm
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Dean & Deluca | Connected Physical And Digital Gourmet Grocery Experiences
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Vogue | A Fresh New Look for Vogue.com
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SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm
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Xywav | A Flexible Component Library For The Jazz Brand
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