Matching the right customers, with the right businesses, right away
Services
- Audience Research
- Campaign Strategy
- Campaign Idea
- Broadcast Production
- Video and Photography
Small businesses forever need new customers. Amazon already has them.
Amazon partnered with us to develop a campaign that would convince entrepreneurs to put their faith in Amazon Ads — proving to small business owners that this mega brand was a colossal collaborator, not a corporate competitor.
Enter Ads That Work as Hard as You Do: a campaign that found common ground between the world’s biggest business and the world’s small businesses, by bringing new customers closer than they could have ever imagined.
Impact
- +26% Increase in ad revenues in Q3 (totaling more than $12 billion)
- 818M Impressions from global campaign
- 700K Website visits directed from campaign
- Small businesses using Amazon Ads attributed +26% of their sales to Amazon Ads
- +66% Lift in unaided brand awareness
- B2B Campaign of the Year in The Drum Awards and 3x Gold Winner in the ANA Ace Awards
Key Takeaways
- Doubled traffic to Amazon Ads' dot com destination
- Harnessed Amazon's customer data to support SMB's in reaching their target audiences
- Produced a global, integrated campaign in less than six months
Understanding the landscape
Over 90% of businesses are small businesses. To earn the trust and ad dollars of this massive, multi-hyphenate audience, we first had to understand them.
So we led focus groups, conducted social listening, and dove into the latest economic data. What we discovered was a community of hard workers who wear every hat. They needed solutions that are flexible, scalable, and work fast. Just like them.
Delivering the message
We meticulously built our campaign, "Ads That Work as Hard as You Do," upon a shared language: hard work.
Our platform honored the nonstop effort of small business owners everywhere — and promised we would be worthy of it. Our execution proved it, with a unique visual metaphor that showed new customers are never more than an arm's length away with Amazon Ads.
Given that this is the first large scale campaign Amazon Ads ran against a brand new audience, it’s thrilling to have exceeded expectations across visitations, video engagement, and brand.
Harnessing data and driving impact
It’s one thing to talk about hard work. We knew Amazon had the bonafides to back it up.
Because Amazon isn’t just an ad platform; it’s a people platform where customers shop, stream, read, listen, search and even more.
Our campaign tapped into this truth, demonstrating how Amazon’s data and insights ensure every ad works hard.
From corporate competitor to colossal collaborator
Ads That Work as Hard as You Do was another high-performing collaboration between our agency and Amazon Ads — one that showed the best way bring Amazon Ads closer to its audience, was by bringing its audience closer to their customers.
