Transforming the Digital Ecosystem of one of the World’s Largest Education Providers
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Background
Kaplan is one of the world’s largest education providers. When you hear the name, SAT prep probably comes to mind, but they do much more than that.
Kaplan serves people at every stage of their education journeys, from creating study guides for high school students to financial courses for graduate students to real estate certifications for professionals. That’s in addition to two major B2B divisions offering white-labeled education portals to large businesses, such as Amazon, and custom consulting services to colleges and universities.
Over the years, Kaplan has achieved considerable growth through acquisitions — which resulted in the company overseeing 100 websites within their ecosystem.
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The Challenge
They came to us with a big ask: Assess the expansive Kaplan universe, recommend how it could best be consolidated, and based on that recommendation, create a design system and information architecture for their namesake domain that could easily flex to support the migration of all the other Kaplan sites over time.
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The Result
Our team designed and developed the first iteration of the new Kaplan.com, successfully migrated one of their numerous e-commerce websites into it, and laid the foundation for migrating the other 99+ sites.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com