Mic | Stories that fuel curiosity, creativity, and change
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Background
What began over a decade ago as a news site for millennials has evolved into a digital culture magazine with one clear mission: to engage a new generation of smart, forward-thinking young people finding their way in a turbulent world.
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A Reinvention
Don’t mistake Mic’s new direction for a revamp or a rebrand – it’s a reinvention. Through insightful storytelling, original reporting, and thought provoking cultural commentary, Mic elevates underrepresented voices and amplifies the stories that matter most.
Mic’s new direction is fresh, bold, and inclusive. The site’s redesign evokes its fresh perspective with vibrant colors, vintage typography, and images that are every bit as evocative as the stories they accompany.
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The Approach
Designs That Capture the Moment | With its playful color schemes, classic fonts, and clean design, Mic’s homepage captures the vibrance and curiosity of a generation coming into its own.
Curated Content at Your Fingertips | From irreverent pop culture musings to hard-hitting features, our curated card stories enable readers to effortlessly browse content divided among Mic’s four verticals: Culture, Identity, Life, and Impact.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
