Transforming a Platform into a Meaningful Beacon to Set New Priorities and Ways of Working.
1
The Background
Pfizer partnered with Code and Theory to help re-imagine and re-focus their global intranet, used by 90,000-plus employees.
2
The Solution
Working closely with multiple internal Pfizer teams, we evolved the core feature set and created a fresh new look for PfizerWorld. We ideated and specified new features with special attention to personalization, flexibility, and future-proofing.
We created a new look and feel and design system that can inspire employees and radically break apart from the traditional intranets.
3
Impact
A Subscription-Based Personalization Mechanism
All 90,000 Pfizer colleagues have different needs, interests and behavior patterns, so we needed to evolve the platform from a one-size-fits-all experience to a site that’s tailored to each colleague.
We laid the groundwork for personalization by creating a subscription system whereby users would subscribe to applicable organizations—so the start page and others would serve content based on relevancy to their subscriptions. We also collaborated with the Pfizer team to build a roadmap for future personalization by tracking user behavior.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
