Gawker | Don't call it a comeback.
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Background
Don’t call it a comeback. Instead, think— revamp. Dedicated to providing readers with brow-raising gossip and animated opinion pieces, Gawker is ready to be bold and turn heads. The publication’s tongue-in-cheek humor and unapologetic tone is solace for an audience looking to indulge in thoughts they may be too scared to say out loud.
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The Approach
The new era of this publication is lively and breaths fresh air into the name. This concept is mimicked in the design system with uniquely laid out compositions, bold colors, and lively typography. It facilitates an entertaining and engaging experience, all the while still bringing a touch of class and sophistication.
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What We Did
Responsive Web Design
Branding / Identity