Connecting Everyday People And Institutions To a Network That Powers Greater Financial Opportunity
1
The Background
Pagaya is a network that uses AI technology to connect credit providers with qualified borrowers. By responsibly expanding access to credit, Pagaya brings more people into the mainstream economy. As a first mover in this space, Pagaya faced challenges explaining their business, technology and benefits.
In 2021, Pagaya approached Code and Theory to reimagine their web presence and better communicate their mission. The primary goal was to improve top-of-funnel conversion. In addition, Pagaya wanted the site to represent the company’s fast-paced, innovative and highly social culture, improving their ability to recruit sought-after engineering and analytics talent in the US and Israel.
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The Features
The redesigned site provides a clear explanation of Pagaya’s business and technology, offering accessible ways to contact the brand for more information. We aimed to provide the sales team with more and better-informed leads, streamlining conversations with prospects. A more navigable site also helps capitalize on growing marketing efforts such as conference leadership.
Finally, the design leans into Pagaya’s human-centered approach to AI, using tech to expand financial access and fund the everyday goals and ambitions of a diverse range of customers, particularly those who might have been rejected by traditional lenders.
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The Outcome
The result is a website experience that leverages simple navigation and purposeful messaging to help lenders and thought leaders alike quickly understand how Pagaya uses AI and specialized data solutions to enable increased loan approvals. And makes it incredibly easy for interested clients to get in touch.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
