Simpli.fi is an Ad Tech company built on the very idea of doing things differently from the rest of the category—and they deliver on that promise. The company built a reputation with their point solutions. They were looking to tell a holistic platform story, showcasing how they support agencies and brands as they move into an unchartered advertising future. Our task was to define, build, and launch a new brand that could effectively tell that story and ultimately drive growth.
2
The Strategy
We developed a brand strategy to support not only where the company is today, but where they want to go tomorrow. This strategy informed our brand platform, “Maximize Relevance.” This speaks to Simpli.fi’s dedication to connecting customers to the most relevant tools, data, reporting, systems, and audiences. It’s through this dedication that Simpli.fi can deliver maximum results.
3
The Outcome
Powered by this platform, we created a bold visual and verbal identity that breaks from category conventions and feels as differentiated as the company’s products and solutions. We infused this look and feel into a broad array of sales and marketing materials. We also created a brand-new corporate site for Simpli.fi that could showcase the new story, deliver the platform, demystify the products, and scale with ongoing business growth—all while building credibility with existing and prospective customers, and employees.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
