Building a Brand for the Future of AdTech
1
The Background
Simpli.fi is an Ad Tech company built on the very idea of doing things differently from the rest of the category—and they deliver on that promise. The company built a reputation with their point solutions. They were looking to tell a holistic platform story, showcasing how they support agencies and brands as they move into an unchartered advertising future. Our task was to define, build, and launch a new brand that could effectively tell that story and ultimately drive growth.
2
The Strategy
We developed a brand strategy to support not only where the company is today, but where they want to go tomorrow. This strategy informed our brand platform, “Maximize Relevance.” This speaks to Simpli.fi’s dedication to connecting customers to the most relevant tools, data, reporting, systems, and audiences. It’s through this dedication that Simpli.fi can deliver maximum results.
3
The Outcome
Powered by this platform, we created a bold visual and verbal identity that breaks from category conventions and feels as differentiated as the company’s products and solutions. We infused this look and feel into a broad array of sales and marketing materials. We also created a brand-new corporate site for Simpli.fi that could showcase the new story, deliver the platform, demystify the products, and scale with ongoing business growth—all while building credibility with existing and prospective customers, and employees.
