Scary Mommy lives to sing about the unvarnished truths of motherhood. Built for the TikTok generation, its new design subverts 1950s-era wholesomeness to deliver bawdy, uproarious, and raw stories for mothers of all stripes.
2
Strategy
The site design rejects the now standard-issue neutral palettes and orderly grids in favor of asymmetry, playful use of vintage signage, and gameshow imagery. The “Wheel of Feels,” feature transforms a standard accordion menu into a playful and whimsical way to explore content—you never know what you’re going to get, but something tasty, to be sure.
Strong fonts stand bold against joyful colors as users seamlessly navigate through different curated sections on the site, from news to all things entertainment.
3
Execution
As part of Code and Theory’s highly extensible card system, Scary Mommy’s refresh demonstrates how common content components combined with a radical brand identity can deliver a highly differentiated experience, ultimately encouraging and championing user adoption.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
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We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
