Adobe Summit 2025 Highlights & Next Steps
Adobe Summit is where the best of creativity and technology converge. As the leading technology and creative network, Code and Theory debuted its Enterprise Experience System framework in action. The practice showcases value-realization solutions to accelerate GenAI’s transformative impact on the customer experience.
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A Decade of Partnership with Adobe
We believe technology is a tool for solving client problems, and for more than a decade, we've leveraged the Adobe Experience Cloud as one of our primary tools.
Where traditional approaches fragment, our Enterprise Experience Transformation Practice integrates. We break down silos to accelerate transformation and deliver experiences that drive measurable business growth.
Code and Theory's Experience Transformation Practice reimagines consulting for the AI age by fusing strategy, technology, and creativity into a single powerful language. We're bridging creative intelligence with artificial intelligence.
Insights and Thinking from Our Team at Adobe Summit 2025
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Adobe Summit Gets Personal: What You Need to Know and See
For over two decades, CMOs, CTOs, CXOs and the like have been chasing the holy grail of personalization: a two-way experience that forges true 1-1 intimacy between brands and customers, not just one-way streets to better targeting. Today we finally have the technology to deliver on this ambition and do it at scale with the integration of AI. Explore the story from Code and Theory's Experience Transformation Team.
02
The Personalization Myth: How We’ve Failed and What We Can Do
For over two decades, we’ve chased the holy grail of personalization — an experience that forges true intimacy between brands and customers, building trust, loyalty and lifetime value. But Stef Hoffman, Group Creative Director of Brand at Code and Theory, argues we've been chasing the wrong goal, and knows how to reroute towards impact. Check it out.
03
Better Hammer Syndrome: The Real Problem with AI Adoption
You may not think you know "Better Hammer Syndrome" — but you do. It's the habit of looking at revolutionary technologies and asking, "How can we do what we already do, just faster?" rather than "How can we completely transform customer experiences?" Cory Haldeman, Code and Theory's Chief Transformation Officer, explores how to break free of the better hammer. Read the story.
Experience Change — Explore Code and Theory
Code and Theory, part of Stagwell, unlocks transformative customer experience, brand strategies and digital capabilities. We are where CMOs, CTOs, and CIOs come together to Experience Change.
When the most ambitious companies need creative, enduring business transformation, they trust Code and Theory. We craft technology-first customer experiences to reduce complexity and accelerate growth. The only agency with a 50/50 balance of creatives and engineers, we’re 2,000 strong in the sweet spot of scale.
That doesn’t exist anywhere in the world. Until now.
Code and Theory — Press and Accolades
- Code and Theory Named 2025 B2B Agency of the Year, Ad Age
- NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
- Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
- Thomson Reuters Unveils New Brand Evolution, Adweek
- The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
- Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age
