Building a Future Vision for Clean Energy in New York
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The Goal
Con Edison (ConEd) has set bold goals to transition our home, New York, to 100% Clean Energy by 2040—all as part of its Clean Energy Commitment.
They needed to proclaim that this epic, yet largely invisible, shift to renewable energy is underway, while galvanizing New Yorkers to participate in the transition.
ConEd tapped Code and Theory as AOR to lead an integrated, purpose-driven marketing partnership that set out to educate a multitude of audiences about its clean energy leadership, public service and incentive programs.
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The Result
Within the past year, our collaboration has resulted in:
A new brand strategy that ties ConEd’s clean energy vision to its purpose
An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
62 additional creative campaigns spanning public service announcements and incentive programs
A new modular visual design system
Audience and data strategy projects to evolve ConEd toward an audience centric ecosystem and
go-to-market approach
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
