Turning a Brick-and-Mortar Mainstay Into An Online Phenom
1
Framework
Party City boasts a massive physical footprint, operating a staggering 900 retail locations.But the pandemic’s impact on this brick-and-mortar heavy business expedited the need for Party City to rev investments in e-commerce.
2
Challenge
Our task was to re-platform their digital experience, launching a newly redesigned website that optimized and systematized these personalized, non-linear shopping options.
Party City shopping isn’t one-track, necessitating complex user flows and features.Here’s why: customers can pick up products in-store or curbside, get products shipped, schedule delivery of a gift at a specific time, or any combination of the three—within a single order. Customers can also build personalized collections of products, from color-coordinated tableware and streamers to hand-picked balloon bouquets, design custom invitations, and much more.
3
Outcome
To ensure ease of use and understanding, we tested to continually validate and iterate on our designs and usability.
The back-end we built is also fluid and feature-reach, enabling real-time inventory management, scheduled seasonal content, and sophisticated personalization.
The new site is expected to launch in Q3 2022.We’re geared up for a celebration.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
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We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
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We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
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We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
