Designing The Digital Presence For a Formidable New Brand
1
Background
Therma Holdings is a family of companies whose services span the life cycle of a building, from sustainable construction advisory and consulting, to design and construction services like mechanical, electrical, plumbing and controls. This diverse set of companies is united by one thing: a shared commitment to making buildings healthier and more sustainable.
They set out to create a brand that unified their portfolio of companies under one umbrella brand that better embodied this shared commitment. From this exercise, the Legence brand was born, along with a strong visual identity: precise, energetic, and distinctive.
2
Strategy
Code and Theory came in to translate this exciting new brand onto the web. Taking inspiration from the existing brand mark, colors, and type, our team worked with the client to dig even further into what the brand should look and sound like online.
3
Execution
The visual design continued to take inspiration from Otl Aicher’s 1972 Munich Olympics, while incorporating strong industrial, natural, and human imagery. The new site directly messages and meets the needs of Legence’s key audiences:
- EMPLOYEES: We coalesced existing employees around a specific mission to build sustainably and responsibly
- PROSPECTS: We presented future employees with a brand that knows itself and nurtures its talent
- PROFESSIONALS: We created a destination for building owners and managers to locate expertise to expand their ESG and decarbonization efforts
Overall, the site brought to life a Legence brand that is trustworthy, authentic, and innovative.
