Elevating a Sustainable Grocer into a Billion Dollar E-commerce Brand
Services
For this e-commerce grocery retailer delivering sustainable, ethical consumer products nationwide, Code and Theory was asked to increase sign-ups and first-time purchases on the site.
Impact
- +9.7% Membership sign-ups
- +16% First-time orders
- +33% Customers completed orders in-app
- +24% Faster speed to check out
Award Winner:
Fast Company 100 Most Innonvative Companies: Retail
Fast Company Innovation by Design Honoree: Retail and User Experience
Webby Award Winner in Apps and Software: E-commerce
Webby Award Winner in Websites and Mobile Sites: Best Visual Design - Aesthetic
Modern Retail Winner: Best Personalization Strategy
Key Takeaways
- Built a personalized shopping experience
- Accelerated sign-ups to drive conversion
- Launched in four months
A design system for brand evolution
To help Thrive Market create a digital experience that increased sign-ups and first-box shipments, our design was built of entirely configurable components. This allowed Thrive Market to not just launch a new website, but rapidly experiment, iterate and perfect it over time.
Build. Rinse. Repeat.
Navigating customers around a catalog of 7,000 products requires asking the right questions. While Thrive already had their quiz down to a science, Code and Theory was able to save users an average of 15 minutes of onboarding time by reframing the experience, which has increased the conversion rate by 10%.
Code and Theory was critical in helping us uplevel our brand and experience.
Personalization made easy
With personalized product features and stories at the heart of the shopping experience, customers get a customized view of the items most relevant to them. By hyper-personalizing the experience, Thrive Market is building deeper relationships with their customer.
Information architecture designed for conversion
Combining client research along with our own user research, we created a visual representation of the key messages and trigger points for incentivizing the membership service. This helped both teams easily recognize the moments that matter within the user journey flow.
Driving dual value with Autoship
In just a few taps, customers can easily edit items, adjust frequency or change the delivery date of an upcoming order directly in the app. This ensures they get a consistent, personalized delivery of all their essentials while providing Thrive a recurring source of revenue — a win-win for everyone.
