Design Transformation Guide
Transformation initiatives often reveal organizational problems. You can either be set up to fail (like 68% of companies), or you can identify and embrace gaps, find the right model(s) for your organization, and adapt.
Every company faces a combination of problems that hinder transformation efforts, from misalignment to lack of vision, silos, fragmentation, and more. We identified six key factors in most transformation efforts: vision, alignment, creation, capabilities, speed, and culture. Organizations must honestly identify their own strengths and gaps against each factor to guide their transformation accordingly.
This guide proposes a new definition of digital transformation — which we call Design Transformation — adapted to today’s challenges, increasing an organization’s readiness for change, and embracing the fact that transformation never ends.
Our Transformation Principles
Transformation is in the action.
An impactful transformation emerges from a combination of deep thinking and bold actions called design.
Transformation is external and internal.
Design Transformation entails solving internal problems to maximize external impact.
Transformation is the art of readiness.
Transformation enables a company to achieve its long-term goals by navigating ambiguity in a world fraught with perpetual change.
Transformation never stops.
Transformation reinforces your business’s value and longevity. Therefore, transformation is ongoing and should be considered an intrinsic part of a company’s business model.
Who is this guide for?
We created this Practical Guide to Design Transformation for decision-makers who don’t accept the status quo in their organization.
We understand finding the right operating model for transformation in an overwhelmingly complex and multifaceted environment can be challenging. We also recognize how critical it is for business leaders to push their teams to think forward, in a creative and innovative way while they contribute to the company transformation effort. Lastly, we have built this guide for leaders who understand a transformation journey is much more than new capabilities, processes, or strategic decks, but also entails vision, culture, and mindset.
About Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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