Beyond Words: A Guide to Inclusive Language
When brands use inclusive language, they invite communities in, grow their audiences and create brand love with consumers they may have failed to recognize in the past.
Code and Theory’s Inclusive Language Guide is a comprehensive resource that explores origins of commonly used language, underlying biases in the language describing identity and ways to drive equity through our words. We hope it causes a ripple effect in how agencies help brands reach consumers—and also in how we honor one another with language.
Beyond Words: A Guide to Inclusive Language, is a product of Code & Theory’s Inclusive Design & Marketing Strategy Discipline in collaboration with our Copywriting Department.
At Code and Theory, we’re committed to partnering with our clients to evolve their brands with our Inclusive Design & Marketing Strategy discipline – the first holistic unit exploring intersectionality as a prism to unlock transformational value for brands. Get in touch to learn more.
Code and Theory has proposed an Inclusivity-focused workshop at SXSW 2024. Learn more here.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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