Kelly Myers and Saied Vahidi Speak at Social Media Week NYC

“Rule #1 of understanding Internet subcultures: Be authentic and know what your brand stands for.”

Saeid Edward Creative StrategistCode and Theory

On February 18 and 20, Kelly Meyers and Saeid Vahidi, Creative Strategists in our Brand Design Group, taught a Masterclass on "Navigating Internet Subcultures" at Social Media Week New York.

Among other things, they explored the unwritten and incredibly nuanced rules of communities like Reddit, Tumblr and Twitter, and left attendees with a playbook on how to use these sites as sources for real-time marketing.

That week, Kelly published a piece on the Social Media Week blog entitled "The Problem with Cross-Posting," a guide on how to master your brand's identity in social media.

ABOUT

Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Its mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information.

About the Code and Theory Network

The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.

In the Spotlight

Code and Theory
The Code and Theory Network is shortlisted for 30 Shorty Awards! Vote daily for each of these campaigns today-April 8th
Award graphic for The One Show naming Code and Theory as AI Pioneer, featuring The One Show logo and AI Pioneer title.
In 2026, Code and Theory was honored as the best creative and technology network of the AI era. This collection highlights their contributions to AI-enabled business transformation, customer experience, and branding. Delve into their innovative strategies in analytics, content engineering, and creative technology that shape the future of brand identity and user engagement.
Collage of Webby Award-winning projects by Code and Theory, featuring brands like Google, Oura, Microsoft, JBL, Kettle, Vrbo, and TIME.
Join us in celebrating the Code and Theory Network's 18 nominations for the 2026 Webby Awards. Your daily votes can help us showcase our dedication to creativity and technology across various platforms. Voting is open until April 16th—let's make our mark together!
Digital marketing composite showing a runner with data overlay illustrating analytics insights.
Delve into the findings from Adobe Summit 2026, highlighting the urgent need for AI transformation in enterprises. With 76% of executives recognizing their shortcomings, learn how Code and Theory is shaping the future of marketing through effective data strategies and customer experience enhancements.
Promotional graphic for Code and Theory Content Excellence Transformation featuring digital icons and images.
Join us at Adobe Accelerate to connect with Code and Theory. Schedule a meeting to discuss how our services in branding, content strategy, and technology can elevate your projects. Let's collaborate on enhancing your customer experience and brand identity.
Creative team on stage holding an Adweek award trophy.
Schedule a meeting with Code and Theory at Davos 2026. Engage in discussions about branding, marketing, and customer experience. Discover how our expertise in AI-enabled business transformation can enhance your strategies and optimize your customer journey.

Let’s get to work. Start a conversation.

newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Decode

Keep up with the culture, one newsletter at a time. Subscribe to DECODE:

Find Us

One World Trade Center,


69th Floor


New York, NY 10007

More Locations

Careers

See all open positions

Press

press@codeandtheory.com

Follow

© 2026 Code and Theory, LLC. All rights reserved.