Join Code and Theory at ANA Masters of B2B Marketing 2026
Where
Chicago, IL
When
Wednesday, June, 3rd, 5:30AM - Friday, June, 5th, 1:00PM GMT-8
B2B leaders know they need AI, better CX and modern platforms. But they’re stuck with sunk martech costs, a dizzying amount of AI launches and increased pressure from the C-suite to show results, fast. They need new tools and ideas, but don’t know where to start.
Since 2001, Code and Theory has been built for these moments.
Our 50% creatives, 50% engineers model was designed to solve complex B2B problems where brand, experience, data and technology collide. We'll be at the ANA Masters of Marketing to speak about the future of AI with Adobe, demo our newest tech (The Creative Intelligence System) and celebrate 16 nominations for leading B2B work with Microsoft, T. Rowe Price, Stanley Black & Decker, Amazon Ads and more.
Book time to meet with our team and discuss your most critical B2B growth challenges.
Mark your calendar
Code and Theory's CEO, Mike Treff, joins Adobe Enterprise CMO, Rachel Thornton, to discuss how AI solved marketing’s volume problem, but now it has to solve the confidence problem.
Experience the Creative Intelligence System
We're bringing the Creative Intelligence System to the floor for in-person demos. CIS is a new system meant to bridge the gap between consumer data and creative assets, leveraging the Adobe Experience Platform to specifically serve financial services — a sector with a plethora of customer data that doesn't make it to the creative process.
Scroll above to book a demo on-site.
The leading B2B transformation partner
In a market flooded with shiny tools and shifting alliances, B2B clients come to Code and Theory for one reason: we remind them who all this innovation is really for — people. That approach has earned us the trust of the most ambitious B2B businesses in the world, and some industry recognition too.
One Show’s Creative AI Pioneer (2026)
Ad Age A-List (2026)
ANA B2B Agency of the Year (2024, 2025)
Adweek Innovation Agency of the Year (2025)
Fast Company Most Innovative Company (2025, 2026)
Ad Age B2B Agency of the Year (2025)
Ad Age Business Transformation Agency of the Year (2024)
Global Ace Awards Creative Agency of the Year (2024, 2025)
Campaign Digital Innovation Agency of the Year (2025)
Shorty Awards Innovation Agency of the Year (2025)
Digiday Innovation Agency of the Year (2025)
The Drum's Agency to Watch (2025)
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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