YETI Wins Fast Company Innovation By Design Award for Marketing

YETI and its “Year in Preview” campaign was named the winner of the “Marketing” category in Fast Company’s annual Innovation by Design Awards. Code and Theory was YETI’s partner in design, development and strategy for the Year in Preview campaign, and has been its digital product partner since 2020.

Now in its 12th year, Fast Company’s awards celebrate the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. As Fast Company shared, “Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

“The Year in Preview campaign solved a real problem for people, and that’s what makes the YETI brand earn its cult-like following,” shared Code and Theory’s Co- Chief Creative Officer Stephen Clements. “It was a pleasure to partner with YETI to strategize, design and build the experience that now is being honored with this prestigious award.”