Cannes 2016 | C&T Wins Cannes Lions Entertainment Award
“We are thrilled to have worked with the Burger King team to bring this unique project to life. Our work is now among the best in show.”
NEW YORK — Code and Theory, a renowned digital-fist creative agency, has been awarded a Bronze Lion in the Entertainment Lions’ “Talent: Visual Story Telling” category at this year’s Cannes International Festival of Creativity, for its work on Burger King’s Grilled Dogs product launch.
Code and Theory’s work on the campaign was also shortlisted for two PR Lions in the “Internal Communications & Employee Engagement” and the “Launch / Re-launch”categories.
Code and Theory was the lead agency on this campaign which featured the Cannes-awarded Burger King employee training video starring Snoop Dogg. The training video announced the launch of the new menu item to Burger King employees and, within 24 hours, to the world.
Steve Baer, head of Code and Theory’s Brand Design Group stated: “We are thrilled to have worked with the Burger King team to bring this unique and ambitious project to life. As a result of all the hard work put in by our team, the client, and our partner agencies, Code and Theory can proudly say that our work is now among the best in show.”
To read more about our “Grilled Dogs” campaign, click here.
In addition to being awarded for the “Grilled Dogs” campaign, Code and Theory was also credited for its work on two other successful Burger King campaigns: the “McWhopper”campaign which took home two Grand Prix, one Titanium, five Gold, fiveSilver, and four Bronze Lions.; and the “Whopper Sign” campaign, which was awarded 3 Bronze Lions.
ABOUT CODE AND THEORY
Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, Los Angeles Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people in offices in New York City, San Francisco, London, Atlanta and Manila. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.
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About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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