Under Armour Launches UA Rewards with Masterclass-style Video, in Partnership with Code and Theory
Crafting a creative framework for an athletic powerhouse
Under Armour announced the launch of its "UA Rewards" loyalty program, highlighted by Train Your Game, an exclusive, Masterclass-style video series showcasing performance training from the most trusted experts in the world.
Train Your Game was developed, produced and launched by Under Armour in partnership with Code and Theory.
Train Your Game was created to inspire sign-ups for Under Armour's loyalty program through curated content that spoke directly to its audience. The team produced the series in the US and UK in less than eight weeks. We worked with the world’s top sports experts to bring to UA's loyalty members elite and comprehensive training. The featured experts are globally renowned, training the world’s top athletes in the NBA, MLB, NHL, NFL, MLS and Olympics.
The overall direction was built to work seamlessly with their revamped brand campaign: “Protect This House.”
Through purchases, product reviews and taking advantage of UA's MapMyRun Challenges, UA loyalty members earn points and access to an array of exclusive content, highlighted by Train Your Game.
Check out UA Rewards here.
About Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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