Code and Theory was chosen as the digital agency of record to create a premium digital presence for the all-new Volvo VNL.
“This new digital experience leapfrogs us years ahead of our competition much like our vehicles. The bar was high and Code and Theory created a digital presence that soared even higher.”
Volvo Trucks North America launches new digital experience
Greensboro, NC – Volvo Trucks North America (VTNA) has launched its much-anticipated all-new Volvo VNL truck model across the U.S. and Canada, its a revolutionary update of the model, which set new standards when it debuted over 27 years ago. To reach the tech-savvy trucking industry of today, VTNA needed to redesign essentially every touchpoint for the Volvo Trucks brand anchored by its digital experience (mobile, Web site, app). Code and Theory led the digital strategy, design and implementation.
While the all-new Volvo VNL was launched this week, drivers and fleets won’t begin taking deliveries of the new trucks until later this year. This made creating a luxurious and enticing experience all the more paramount. Today’s new generation of drivers expects the best in tech, comfort and experience for their long-haul journeys. That’s why with the launch of the all-new Volvo VNL, Volvo Trucks has now set a benchmark for the future of digital experiences in the trucking industry.
The new Volvotrucks.us provides fleets and owner-operators with a detailed look into the future of Volvo Trucks, with its newest VNL. This includes offering buyers a more personalized and easy-to-use interface that captures the essence of life on a long haul. The digital upgrades go beyond aesthetics, incorporating customer personalization, new data and analytics strategy and measurement, and a refreshed style guide to ensure cohesiveness across every brand touchpoint.
As an industry first, Volvo Trucks has introduced the new VNL Configurator, which brings prospective buyers into a tech-first world. The VNL Configurator offers professional drivers, fleet owners, and decision makers a seamless online customization experience, and was designed to be totally immersive. High-definition and detailed 360-degree views of the interior and customizing elements ranging from color to exterior trim levels, cab side fairings and even real wheel aerodynamics give a realistic view of what the new truck will look like.
Code and Theory has a rich pedigree in automotive and electric vehicles, including working with Rivian, Polestar, and Lucid Motors on new vehicle launches. Through the partnership, Volvo Trucks and Code and Theory prove that modern luxury is more than just a product; it’s a stepping stone into the future of what the automotive and transportation industry holds.
The VN line was introduced in 1996 with a revolutionary aerodynamic shape to dramatically improve fuel efficiency. The low-profile hood and contoured features have influenced every other North American aero truck design since. The redesigned product mirrors Volvo Truck’s commitment to excellence, with its focus on fuel efficiency, driver productivity, uptime and safety.
“Our designers delved deep into every aspect of the vehicles and brought them to life in a way those on the long haul can understand. These trucks are their livelihood, we wanted them to have the most accurate view of their new trucks.”
About the Code and Theory Network
The Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti.
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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