ContextLens

The First AI-Driven Anticipatory Design System for Publishers

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In a media and publishing landscape saturated with data, readers often find polling and election insights challenging to interpret, especially in isolation. With two decades of heritage transforming newsrooms, Code and Theory recognized that empowering readers with context could turn data points into compelling narratives.

ContextLens addresses this by using generative AI to identify the story behind the numbers, guiding users to more meaningful insights. Code and Theory conceived, built, and launched this tool in the lead-up to the 2024 election cycle in partnership with Real Clear Politics, where understanding trends and shifts is essential for grasping the bigger picture of public opinion.

Key Takeaways

  • Built and launched Context Lens, an anticipatory design system leveraging generative AI to transform how readers interact with data on news sites.
  • Instead of navigating multiple pages or manually searching for related content, users now have contextual insights instantly available, powered by AI.
  • Less than 3 months from concept and design to build, testing and launch.
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AI-Powered Anticipatory Design

ContextLens is a groundbreaking anticipatory design system built by Code and Theory, leveraging generative AI to transform how readers interact with data on news sites. Unlike typical AI tools, ContextLens doesn’t just respond to commands — it understands the content users are viewing and intuitively generates contextual visualizations. This approach brings data-driven insights directly to the user’s screen, streamlining the information-gathering process and making digital news experiences more responsive, informative, and visually engaging.

RealClearPolitics — Transformed

For RealClearPolitics’ RealClearPolling site, ContextLens is a game-changer. Instead of navigating multiple pages or manually searching for related content, users now have contextual insights instantly available. If a user is viewing polling data, ContextLens suggests relevant visuals — such as recent polling shifts or battleground state insights — tailored to their immediate interests. This provides RealClearPolitics with a tangible advantage, offering readers a richer, more interactive experience while positioning the site as a leader in digital political analysis.

Signaling A New Era for AI and Publishing

Beyond enhancing user experience, ContextLens opens up new revenue streams, allowing publishers to monetize through non-disruptive, contextual advertising embedded within the tool. For media companies, this is an opportunity to leverage AI to both engage audiences and drive revenue. ContextLens goes beyond traditional news delivery by shifting from one-dimensional, static news to a visually rich experience where AI enhances understanding, making real-time, data-driven journalism more accessible.

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Recognition

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com