Celebrating Gifting With a One-Stop Shop
- Client1-800-FLOWERS
- IndustryConsumer Product
- ServicesCustomer Experience · Technology
- CapabilitiesCustomer Experience · Mobile App Development · User interviews
Code and Theory's Engaging E-Commerce App for 1-800-Flowers.com
In July 2021, Code and Theory began collaborating with 1-800-Flowers.com to enhance their brand presence and engage new growth segments. This partnership aimed to create a product experience that fosters shared moments of connection rather than being purely transactional. Our focus was on designing a digital-first, e-commerce mobile application that showcases engaging content and serves as a comprehensive gifting platform.
Celebrations Passport, their loyalty program, has seen significant growth, reflecting an increasing demand for content that enhances users’ shopping experiences. By prioritizing user engagement, we aimed to create a seamless gifting experience across the diverse offerings of 1-800-Flowers.com.
Key Takeaways
Loyalty-centric app enhances customer engagement.
Unified platform streamlines user experience.
Digital-first app drives brand growth.
Unifying 1-800-Flowers' User Experience
After conducting stakeholder interviews and establishing key user flows, our Experience Strategy and Design teams innovated a design system to balance the needs of shoppers by creating a link between expressions and user relationships. Our skilled technical leadership worked diligently to establish an app architecture that maintains integrations to the 1-800-Flowers.com website, unifying the experience regardless if the user shops in the app or on the web while built upon key integrations to drive insights into user behaviors.
Loyalty-Centric Shopping App
The result? The Celebrations Passport mobile application is loyalty-centric, contains over 25 product collections, 20 content articles, and is available via iOS and Android app stores. The app also brings Harry & David to market for the first time, a huge feat for the iconic brand. Within a rapid timeline of six months, utilizing a 24 hours per day development team, the partnership with 1-800-Flowers.com and Code and Theory resulted in a single-shopping marketplace that unifies and features a multitude of products from 8 different brands seamlessly under the 1-800-Flowers.com umbrella. Our collaboration ultimately opened the possibilities for growth among loyal customers and gift-givers alike.
What We Did
App
Developed a user-friendly mobile application for seamless gifting.
Platform
Built a robust e-commerce platform to enhance user experience.
Customer Experience
Improved customer support with 24/7 assistance.
Ecosystem
Established partnerships to expand product offerings.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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