Burger King's Grilled Dogs
- ClientBurger King
- ServicesMarketing · Customer Experience
- CapabilitiesBrand Transformation Strategy
Code and Theory's viral launch of Grilled Dogs
In 2016, Burger King tapped Code and Theory to help launch their first product using both sides of the grill — Grilled Dogs.
In an already-cluttered fast food market, Code and Theory needed to introduce Grilled Dogs to the world in a way that would expand Burger King’s offerings in the minds of its consumers while leveraging WHOPPER’s brand equity.
Key Takeaways
Expanded brand reach with viral strategy.
Innovative video content drove engagement.
Achieved standout success in a crowded market.
What We Did
Campaign
Video
Branding
Customer Experience
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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