Building a Digital Infrastructure For The World’s Biggest Commercial Real-Estate Firm.
- ClientCBRE
- IndustryReal Estate
- ServicesBranding · Marketing · Customer Experience
- CapabilitiesBrand Transformation Roadmap · Customer Experience · Brand Transformation Strategy · Business Transformation · Content strategy
Transforming the commercial real-estate landscape
The commercial real-estate industry has remained stubbornly analogue. Customers and employees alike expect hand-shake deals that come from in-person interactions; as they say in this world, relationships matter.
CBRE is the dominant brand in this industry, and in 2020, they approached Code and Theory to transform their brand and website into a digitally native platform. Our research revealed an ecosystem of hidden value that was not fully recognized.
Key Takeaways
Enhance brand perception and awareness.
Implement innovative digital infrastructure.
Drive growth through digital transformation.
Foster collaboration across digital platforms.
Interactive Way Finding Features
Interactive Way Finding Features | The site offers interactive tools that can translate broad user-needs into personalized recommendations.
The result? A site that sets a new standard for the industry. The future of commercial real-estate is digital and CBRE is going to lead that transformation. The new site is set up to expand the audience's expectation about what CBRE offers; it re-organizes its many-hundreds of service offerings into readable packages that make sense to site visitors. As a result, the site is turning into a revenue and lead generator for lines of business that were buried in the org-chart. This digital transformation will drive more revenue and awareness for the brand and will help position CBRE as the trend-setter for this industry for the next 100 years.
Expanding the Value Proposition | The new site is organized to tackle the unspoken confusion held by most of its visitors. It features direct messages that describe its service offerings in clear language.
What We Did
Website
Ecosystem
Content
Branding
Related work
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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