Relaunching a Pillar of the Blockchain Community

Connecting Content and Community

The Insight
CoinDesk employs the largest group of independent journalists dedicated to covering the blockchain ecosystem, and we believed that by connecting their work with CoinDesk’s data and live events we could show audiences the true and unique value that CoinDesk offers and in the process establish a powerful, defensible moat.

The Approach
We focused on designing a product system that could connect these three business pillars at scale, minimizing the need for manual human curation so that journalists could focus on storytelling. Our goal was to make CoinDesk.com for engaging for audiences, more lucrative for the business, and more useful within the blockchain ecosystem.

Integrating Data and Innovation

Bringing Data to the Fore
We redesigned how CoinDesk displayed currency and other data across the site to make it integrated everywhere and accessible from anywhere.

An Atomized Product System
Multiple content types — data, events, news, research, video, education, and more — can be distributed throughout the site as enhancements alongside relevant content from other sections, creating endless, edifying pathways for readers, event participants, and advertisers.

Value Over Volume
We modernized CoinDesk’s display advertising strategy and introduced both high impact custom advertising and sponsor content while building stakeholder consensus across the business.

In the end, our partnership with CoinDesk proved that innovative design is vital to keeping customers engaged in the ever-changing digital currency agency.