Building a Future Vision for Clean Energy in New York
- ClientConEd
- IndustryNon-renewable & Renewable Energy · Energy & Utilities
- ServicesMarketing · Branding · Customer Experience
- CapabilitiesCampaign Development · Brand Transformation Strategy · Content strategy · Brand Foundation
Leading ConEd's Purpose-Driven Clean Energy Marketing Partnership.
Con Edison (ConEd) has set bold goals to transition New York to 100% Clean Energy by 2040 as part of its Clean Energy Commitment. They needed to proclaim that this epic shift to renewable energy is underway while galvanizing New Yorkers to participate in the transition.
Key Takeaways
Integrated campaigns boost brand alignment.
Data strategy drives audience-centric evolution.
Within the past year, our collaboration has resulted in:
A new brand strategy that ties ConEd’s clean energy vision to its purpose
An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
62 additional creative campaigns spanning public service announcements and incentive programs
A new modular visual design system
Brand Identity
Campaign
Content
Ecosystem
Marketing
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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