Fashion's Night Out
- ClientCondé Nast
- CapabilitiesFeature Prioritization · Content strategy
Designed Global Site for Fashionsnightout.com to Enhance Event Reach
Engaging with worldwide publishing company Condé Nast on multiple projects in 2010, Code and Theory kicked off the relationship with the launch of Fashionsnightout.com, a website for an event hosted by Vogue and touted as the largest night in fashion of the year.
Code and Theory was tasked with designing and building a retailer and consumer destination site—one that would showcase the breadth and reach of FNO across the world, and provide valuable information to help fashionistas plan their night out in NYC on September 10th, 2010.
Key Takeaways
Enhanced event reach with engaging platform.
Developed custom CMS for streamlined management.
Strengthened global presence with strategic design.
Increased audience engagement through targeted marketing.
The vision was to create an engaging yet functional interface for consumers to easily create an itinerary of stores to visit, and for Vogue to approve, manage and message hundreds of retailers looking to participate in Fashion's Night Out. Code and Theory led in the user experience, design, front-end and back-end development of the site. We also created a custom content management system with tailored workflow processes and email marketing tools that augmented and simplified Vogue's management of this major event.
What We Did
Website
Customer Experience
Platform
Marketing
Related work
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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