LBCI
- ClientLBCI
- IndustryMedia & Publishing · Media & Entertainment
- ServicesCustomer Experience · Branding · Marketing
- CapabilitiesCustomer Experience · Customer Journey Mapping · User Experience Mapping and Strategy
LBCI's Modern Digital Transformation
LBCI was Lebanon's first privately owned television station, focused on providing news and entertainment content to the Lebanese diaspora since 1992. As a trendsetter in the Arabic entertainment business through content such as reality shows, LBCI prides itself on a forward-thinking attitude in a region often constrained by religious views and ideals. The station's ideal is to attract a modern and youthful audience that will shape the future.
After being voted as one of the 30 most recognizable brands in the Arab world, it was important for LBCI to reflect this surging popularity with a state-of-the-art digital experience that would let users new and old enjoy content across the station's diverse verticals.
Key Takeaways
Boosted Brand Engagement and Reach
Implemented Flexible Design System
Achieved Strategic Market Leadership
Enhanced User Experience through Continuous Feedback
Accommodating the Modern User
Reacting to the explosive growth of their mobile readership (66% in 2014), LBCI realized that their site structure and content approach needed to evolve. Partnering with Code and Theory, LBCI saw the value of responsive design that's simple in structure and accessible from anywhere.
Engaging Young Audiences
48% of the site's audience is under 29 years old, which presented a clear opportunity to build a site that was more accessible to younger generations. In addition, we dove into site analytics, discovering a split between users visiting for news content (60%) and users visiting for entertainment content (40%). It became clear that youthful audiences needed information and entertainment delivered seamlessly, with plenty of opportunities to share with their peers.
We explored an interaction model that would blend content types, cater to all users, and encourage serendipitous discovery.
Designed for Multiple Languages
A clear, bold and open design layout was developed, to not only let LBCI's diverse range of content breathe, but to ease translation across English and Arabic without losing or changing the overall structure. The design layout needed to work both left to right (English) and right to left (Arabic), so a great deal of consideration was taken into account when choosing the typeface, page structure, and the general sizing of design elements to ensure legibility.
The sans serif rendering of both English and Arabic typography conveys LBCI’s forward thinking values, with unique design details at modular level building upon this theme. Distinct color systems were developed to map to various content types, guiding the user across the experience.
Addressing LBCI's Visual Design Challenges
Set against current standards, legacy content presented a challenge for maintaining the quality and consistency that Code and Theory established across the site experience. It was key to help the client understand the details of the design, by pointing out what type of graphics and imagery would work within the design to highlight and promote the various shows and content that LBCI produces. Not only were asset guidelines produced to help demonstrate the type of assets to aspire to in the future and how to produce these, but at each step of the design process, great care was taken to help the client understand the intention of the design.
A Progressive Trendsetter
The reinvigorated digital experience positioned LBCI as the trendsetting, forward-thinking brand they aspire to be. Through this future-proof platform they are now able to share their unrivaled content and communicate their core values in a fresh and dynamic way.
What We Did
Website
Developed a user-friendly site to enhance engagement.
Content
Created tailored content to resonate with target audiences.
Platform
Built a robust platform to support scalable operations.
Customer Experience
Improved user journey through feedback integration.
Dynamic system for responsive news coverage
The LBCI project focused on enhancing communication and engagement through targeted media strategies. By leveraging data-driven insights, the team successfully increased audience reach and interaction, resulting in a 30% growth in viewer engagement over the campaign period.
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