A Digital Platform for Emerging Writers and Creators
- ClientMailchimp
- IndustryTech
- ServicesCustomer Experience
- CapabilitiesCreativity & Technology · Editorial content strategy & operations · Content creation & production · Content strategy
Mailchimp's digital platform for emerging creators
Mailchimp approached us with a new proposition: to launch a digital platform for emerging writers and creators.
This initiative follows the success of #SupportTheShorts, a digital destination for independent short films.
Key Takeaways
Amplified diverse voices through digital platform.
Developed immersive platform for creators.
Empowered emerging writers with visibility.
Launching By the Books
Introducing By the Books, an immersive, digital home that befits the creativity of these talented, emerging voices. Previously an internal summer reading initiative at Mailchimp, this new public-facing platform features everything from curated book lists, to conversations between authors, to films, essays, and podcasts.
In addition to designing and developing the platform, we created a graphic identity system inspired by books, and extended the theme to virtual “bookshelves” and interactive objects on the site. We designed different objects for different pieces of content, like headphones for the Podcast section, adding personality and wit. The warm blues and oranges evoke Henri Matisse’s famous “Flowers” painting from 1907, a palette befitting of a summer reading list.
Amplifying Diverse Voices
By the Books brings together curated content from diverse writers with unique and timely perspectives, and at a particularly important moment. Amidst incredibly important conversations happening across our society, it’s more important than ever that individual stories, experiences, and points-of-view are heard, seen, and understood. By the Books represents a space to have these conversations.
What We Did
Platform
Website
Content
Brand Identity
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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