Showtime App
- ClientShowtime
- ServicesCustomer Experience
- CapabilitiesObjectives/Key Results · Content strategy · User Experience Mapping and Strategy
Design engaging Showtime app to boost subscriptions.
Working closely with the Showtime team, we set out to design and build a new tablet app that was more than just a portal to watch clips from the network’s unique content. We wanted to create an elegant, seamless user experience solution that drove meaningful engagement, and increased network subscriptions.
Key Takeaways
Boost engagement with social interactions.
Enhance app with HD video technology.
Increase subscriptions through unique experiences.
Built Around Existing User Behaviors
At the time of launch, licensing restrictions prevented the network from showing full episodes. Based on our insights into evolving mobile and tablet behaviors, Code and Theory focused the experience around the social, second-screen behaviors that could allow Showtime the opportunity to turn the app into a powerful CRM tool. Content drives the experience, but the social interactions around the content experience make the app particularly unique.
Develop interactive Showtime app with enhanced video features.
The first way Code and Theory achieved this goal was by developing a fullscreen video player that leveraged technology to enhance the HD quality. The app allows users to browse the network’s content, including exclusive behind the scenes footage and access to one free episode from each of the network’s series. The community bar allows Showtime fans to interact with other network fans while browsing the app content. So whether they’re cutting up about Dexter, or blowing smoke about Weeds, the app provides a unique portal where—during broadcast times—users can answer questions, make predictions and log their reactions to the show in real-time with their friends on Facebook and Twitter.
What We Did
App
Developed a user-friendly interface for seamless navigation.
Content
Curated engaging content tailored to user preferences.
Platform
Built a robust platform supporting diverse media formats.
Customer Experience
Enhanced user engagement through personalized features.
Photo grid supports exactly two, three, or four photograph or video containers.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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