Sony BMG
- ClientSony
- ServicesBranding
- CapabilitiesContent strategy · Analysis and Strategy
Code and Theory revamped Sony BMG's website and intranet.
Code and Theory collaborated with Sony BMG to relaunch their website, focusing on showcasing marquee artists and providing corporate information. They developed a simple content management system for easy updates and designed Sony BMG's intranet, enhancing both external and internal digital experiences.
Key Takeaways
Enhanced artist visibility and brand presence.
Simplified content management system implemented.
Streamlined digital strategy and communication.
Increased engagement through targeted marketing efforts.
Code and Theory collaborated with Sony BMG to relaunch their website, focusing on showcasing marquee artists and providing corporate information, whil
Sony BMG contacted Code and Theory for the relaunch of their site. The goal for the new site was to be clean and simple, with a focus on showcasing marquee artists across all Sony BMG brands while simultaneously providing corporate information about Sony BMG. Under a tight timeline, we worked closely with key stakeholders early on to make sure that all of the requirements of the site would be met. We built a simple content management system to allow Sony to update and maintain key areas of the site.
Also, as part of this project, Code and Theory was responsible for designing Sony BMG’s intranet.
What We Did
Website
Content
CMS Replatform
Brand Identity
Related work
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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