Vogue.com
- ClientCondé Nast
- CapabilitiesPlatform Services · Content strategy
Vogue's digital transformation journey
Founded in 1892, Vogue is the definitive reference for what is “in style.” However, with a site that primarily served as a customer relations platform to sell print subscriptions, they needed a makeover.
Working closely with the Vogue team, and under the astute eye of Anna Wintour, we aimed to create an experience that leveraged Vogue’s authority as an arbiter of taste. Our content strategy advised Vogue to differentiate itself from properties like style.com, which covered designers exhaustively. The new collections vertical offered a curated look at the season’s most talked-about looks.
Key Takeaways
Boosted Brand Engagement and Prestige
Implemented Custom CMS Solution
Strategic Market Leadership Achieved
Vogue's Award-Winning Digital Redesign
The redesigned Vogue.com creates a feeling of exclusive access with vivid full-screen photos, combined with rich, contextual sponsorships that are closely aligned with Vogue’s position as a prestige brand. As a result, traffic to the site is up more than 500%, with some of the highest engagement levels in the space. Upon its launch, the site received numerous awards including multiple Webbys, and has set the standard for what a luxury fashion publishing experience should be.
Custom CMS for Vogue.com
Behind the scenes, the new Vogue.com experience is powered by a custom CMS, which is tailored to the way Vogue’s editorial staff publishes content. By working closely with the Vogue team to understand their workflow and existing pain points, we created a back-end experience that allowed them to efficiently maintain the new experience without a significant increase in staff resources.
What We Did
Website
Developed a responsive design for improved user engagement.
Content
Created a content strategy that enhances brand storytelling.
Platform
Implemented a robust CMS for streamlined content management.
Brand Identity
Established a cohesive visual identity across all channels.
Impact
500% Increase in Site Traffic
Multiple Webby Awards Won
High Engagement Levels Achieved
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