News | January 9th 2015

GovTech.com | Three Lessons from NY.gov's Website Redesign

Links

3 Lessons from New York's Website RedesignGovernment Technology
615783d7ab6cdec7aad669e86681f223ea252d49

The new NY.gov
GovTech.com reported that before the redesign, the website "battled with juggling a multiplicity of citizen-focused interactions."

In an interview with Government Technology reporter Jason Shueh, New York State's deputy secretary for technology Rachel Haot offered up some of the most notable features and lessons learned from redesigning NY.gov in collaboration with Code and Theory.

Also included in the piece are some post-launch success metrics, including:

– Unique visits increased from 244,597 in 2013 to 605,063 in 2014.

– Page views saw a bump from 313,170 in 2013 to 1.1 million in 2014.

– Unique visits on governor.ny.gov increased from 213,963 to 347,023. Page views also rose by 17 percent, boosting from 471,414 in 2013 to 553,085, post launch.

To read the full article, click here.

Continue toSays a LotNews

Says a Lot —

Latest

News — 

Web Summit 2024: The Internet Sucks

News — 

The Drum | How agencies are winning new business in the ultra-competitive B2B space

News — 

The Drum | OpenAI is eyeing ads – but getting it right will be a tricky balancing act (Craig)

News — 

Musebyclio | What Marketers Can Learn From a Timothée Chalamet Look-Alike Contest (Craig)

News — 

Vimeo | Web Summit Lisbon 2024: Innovating at the Intersection of Sports, Technology and Creativity (Dan and Melo)

News — 

Ad Age | What OpenAI's autonomous agent could mean for the creative industry

News — 

The Drum | Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas

News — 

The Drum | How are agencies making their creative and strategic awards work in their favor?

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions
Continue toCareersAbout Us

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.