Integrated Marketing
Clients partner with us for not just our creative and strategic chops across brand identity, positioning, campaign strategy, messaging, and content. It’s our full ecosystem thinking that sets us apart. Rather than treat each touchpoint as a siloed communication vehicle, our integrated marketing teams design creative that delivers unique experiences at every consumer interaction and connects a brand’s entire ecosystem
Branding
A brand is not just a logo, tagline, or advertising. A brand is about the experience you deliver, and today, your digital experience is more important than ever. We use deep audience, user, and landscape research as the foundation for comprehensive brand strategies, naming, scalable and adaptable visual and verbal systems that can flex across platforms, and internal guidelines documents.
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Campaigns & Advertising
Whether it’s an integrated campaign, localized activation, or a series of digital content, everything we create is strategized and designed through holistic ecosystem thinking. This begins by understanding your audience and business challenges, developing insights to identify areas of opportunity, and exploring the best digital platforms, technologies, channels, and communications to bring it to life. In addition to campaign and advertising strategy, we offer paid media and influencer strategy, film and asset development and production, and analytics, testing, measurement, and creative optimization.
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Connection Planning
A campaign or communications initiative should be a 360° experience that engages consumers beyond just paid channels. Unlike traditional media planning, our connection planning approach is media-agnostic, focusing on how and when to best reach consumers through not only paid media, but owned channels, search, events, PR and partnerships.
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Content Strategy, Creation & Distribution
An effective content strategy identifies editorial content and workflow opportunities, and maximizes engagement, distribution, and impact across all audience and touchpoints. Our content strategy practice begins by mapping our client’s ecosystem, defining each touchpoint’s purpose and considerations, and developing the KPIs to ensure successful measurement. We extend this into editorial calendars, content themes, video and photo content creation, distribution strategies, and measurement, testing, and creative optimization.
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CRM & Lifecycle Marketing
CRM goes beyond a loyalty system or email marketing. It’s about knowing your customer as soon as they interact with your ecosystem and creating relationships with the consumer at every stage, not only at ownership. We analyze customer demographics, psychographics, behavioral and transactional data to provide loyalty strategies, CRM platforms and strategies, and conversion funnel mapping.
