News | October 2nd 2024

Code and Theory Earns 20 Wins in w3 Awards for JPMorganChase, YETI, The Ritz-Carlton and more

The w3 Awards recognize creative excellence in various digital, marketing, and technology categories. Today, it announced its 2024 winners, with Code and Theory winning 20 awards for 11 different clients. The wins span a multitude of categories, including Websites, Advertising and Marketing, and Mobile Sites and Apps, for clients such as JPMorganChase, YETI, Volvo Trucks, Thomson Reuters, ETS, and others.

Mike Treff, CEO of Code and Theory, shared: "What makes this so special is the depth and breadth of the winning work. It’s an incredible range of verticals: real estate, education, retail, auto, pets, finance and media. The only reason for all of this is our team — their effort and unwillingness to give up until we’ve achieved something outstanding for our clients."

Explore the winning work below:

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Lucid Motors: The Journey of Luxury

  • General Websites - Automotive, Gold

  • Website Features - Best Visual Appeal - Aesthetics, Gold

  • General Websites - Website Redesign, Silver


Lucid Motors partnered with Code and Theory for a complete rebuild and redesign of its marketing website and to reimagine its e-commerce funnel. In less than three months, our multidisciplinary team launched the new Lucid Motors digital showroom — where luxury is an experience. Explore the case study.

Scout by Sutter Health: A Powerful Tool for Building Resilience in Today’s Youth

  • General Websites - Children & Youth, Gold

  • Mobile Apps & Sites - Family & Kids, Gold

  • Mobile Apps & Sites - Health & Wellness, Silver


Rates of anxiety and depression among young people have reached record highs in recent years, with U.S. Surgeon General Vivek Murthy calling it “the defining public health crisis of our time." To help combat this health emergency, Sutter Health, a California not-for-profit healthcare system, partnered with Code and Theory to build, design and launch Scout: a mental health and resilience app and website that makes care and intervention more accessible for teens and young adults. Explore the case study.

Sutter Health Scout Cover

ETS: Advancing the Science of Measurement to Power Human Progress

  • General Websites - Education, Gold

  • General Websites - Non-Profit, Silver

  • General Websites - Website Redesign, Silver


ETS, a global education and talent solutions organisation that enables lifelong learners to be future ready, partnered with Code and Theory for business and brand transformation. Code and Theory unified all ETS offerings under a single brand narrative and led the relaunch that encompassed a new brand, brand architecture, design system, and development of a new website experience.

ETS Overview

Kinship: Pet Parenting, Superpowered

  • Mobile Aps & Sites - Services & Utilities, Gold

  • Mobile Features - Best Visual Design - Aesthetic, Silver


Recognizing the anxiety often experienced by pet owners, Mars sought to offer 24/7 veterinarian support and personalized content covering nutrition, training, health, grooming, and more. Mars partnered with Code and Theory to develop, design and launch The Kin app and website — each a unique digital journey providing expert guidance and support in the pet care space.

The Ritz-Carlton: A Legacy of Luxury

  • General Websites - Hotel and Lodging, Gold


The global hotel giant partnered with Code and Theory to infuse the luxury of their hotels into every element of its digital experience. The new experience was built to not simply uplevel the experience, or make it prettier. It’s a rallying cry for the brand, and the future vision of The Ritz-Carlton brand, touching Ritzcarlton.com, each individual hotel website, RitzCarltonReserve.com, and the five Reserve property websites. Explore the case study.

The Ritz Carlton Thumbnail

Volvo Trucks: How a Truck Launch Rewrote the Playbook for an Industry

  • General Websites - Automotive, Gold

  • General Websites - Website Redesign, Silver


Volvo Trucks North America was gearing up to launch its highly anticipated Volvo VNL truck model across the U.S. and Canada. To resonate with today's tech-savvy trucking industry, VTNA partnered with Code and Theory for a comprehensive reimagining of its digital experience to match the innovation and ambition of its newest trucks. In an industry typically characterized by slower adoption of technological advancements, Code and Theory helped Volvo Trucks shatter the mold with the redesign and digital reveal of their flagship VNL long-haul truck. Explore the case study.

Volvo hero reveal

YETI: Map the Gaps

  • General Marketing - Innovation & Experimental, Gold

  • General Marketing - Website & Microsite, Silver


Google has mapped 98% percent of the world, 100 countries, and 10M miles of concrete roads. But naturally, wilderness enthusiasts prefer the paths less paved. YETI partnered with Code and Theory — as part of our ongoing digital product partnership since 2020 — to design, develop and launch the digital experience anchoring Map The Gaps, YETI's campaign designed to take the “street” out of Google Street View — by locating and integrating some of the world’s last uncharted trails. Explore the case study.

YETI Map The Gaps 1

CBRE: A Gateway to Global Real Estate Solutions

  • General Websites - Real Estate, Silver


CBRE, the leader in commercial real estate, partnered with Code and Theory to rebuild its brand and website to be digitally native. The revamped site set a new standard for the industry, positioning CBRE as a leader in the digital transformation of commercial real estate. The new site expanded audience expectations by organizing hundreds of service offerings into easily readable packages. This reorganization turned the site into a significant revenue and lead generator for previously underappreciated lines of business.

JPMorganChase: Reimagining Financial Services: A New Way to Bring Our Purpose and Impact to Life

  • General Websites - Website Redesign, Silver


As part of a 7+ year digital and marketing partnership, JPMorganChase collaborated with Code and Theory to reposition its brand and attract talent and customers across every strategic audience touchpoint. We launched JPMorganChase's new “Future of Work” campaign alongside a completely transformed marketing website, jpmorganchase.com. Both launches represented significant steps forward in JPMorganChase’s ambition to bolster its reputation as the most respected financial services firm in the world. Explore the case study.

The New JP Morgan Chase

Thomson Reuters: Transforming a Content Leader into a Tech Powerhouse

  • General Websites - Branding, Silver


Thomson Reuters, a global content and technology company, risked falling behind if it didn't modernize its business and unify its brand around the needs of professionals today. They partnered with Code and Theory on a full rebrand, reimagining their brand strategy and identity to celebrate their heritage and innovation story. With a new promise and messaging, evolved tone of voice, dynamic and new color palette, simplified logo, and modernized fonts, this is now the brand of a technology company.

Code and Theory is a technology-first creative agency. Get in touch to discuss your next project.

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