Code and Theory announced that it is officially working to accelerate the digital transformation of Federal agencies with its new Government Experience (GX) practice. With a proven record of success in numerous commercial markets, Code and Theory will now provide innovative solutions to meet the unique challenges of the public sector.

Few industries stand to benefit more from digital transformation than the government. By creating more transparent and simpler experiences, our government institutions can build greater trust in and make it faster and easier for people to get the critical services and support they need.

Dominic Sale is leading the charge. As Managing Director for GX at Code and Theory, he will lead their strategic entry into the Federal government market. Dom has 30 years of expertise that align perfectly with Code and Theory’s mission to “Experience Change,” as he drives growth, builds key partnerships, and brings solutions tailored to the unique challenges faced by Federal agencies.

Get in touch to learn more about the Government Experience Practice.

Code and Theory's combination of strategic consulting, technical expertise, and user-centric design makes it a strong partner for Federal government agencies seeking to modernize operations and improve citizen services. The Government Experience practice will build on our existing strengths and capabilities as we apply that to the Federal market.

In this newly created role, Sale reports to Raj Bhatia, Global Chief Technology Officer at Code and Theory. Bhatia is charged with driving the strategic direction to scale and expand the Government Experience Practice.

Code and Theory is committed to making strategic investments in talent while significantly expanding our partner network to elevate our service offerings in the federal marketplace. With extensive experience in transforming industries for some of the world's largest and most influential organizations, Code and Theory will deliver unparalleled strategic guidance, technology implementation, and change management support, empowering agencies to effectively embrace and adopt cutting-edge digital solutions.

Founder and Chairman Dan Gardner says, “Every industry is being transformed by AI and other emerging technologies right now. Government is no exception. At the core of our mission is to better serve U.S. citizens and utilize technology and creativity to provide new and better solutions for government experiences including day-to-day internal efficiencies and citizen experiences. We are inspired by helping people’s lives for the positive and making important tasks less complex for U.S. citizens.”

Michael Treff, CEO of Code and Theory says, “We have the passion and expertise well-suited for supporting many of the major digital transformation efforts taking place in the Federal IT landscape, and we have a proven track record of delivering user-first solutions to complex problems. We are small and agile enough to be able to move quickly and adapt to the changing needs of our clients, but large enough to marshall the resources and credibility to deliver at scale.”

Sale says, “To build trust, Government needs to get better at meeting the people they serve on their terms. Code and Theory are fully committed to bringing this philosophy to helping the Federal government build more positive experiences for its constituents. As someone who is passionate about the need to build trust in government through better design, I believe that Code and Theory has the absolute best expertise, experience, and commitment to help agencies achieve their missions. I am grateful to be in a position to lead the charge to bring new energy and new capabilities to accelerate ongoing efforts to build a more responsive, inclusive and trusted government, one positive interaction at a time.”

Get in touch to learn more about the Government Experience practice.

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About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology and creative network within Stagwell Group is built to experience change for businesses that need to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, instrument, Left Field Labs, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, Apple, JPMorgan Chase, Mayo Clinic, Microsoft, NFL, Pfizer and Yeti. For more, visit codeandtheory.com