News | November 7th 2023

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

Crafting a creative framework for an athletic powerhouse

Under Armour announced the launch of its "UA Rewards" loyalty program, highlighted by Train Your Game, an exclusive, Masterclass-style video series showcasing performance training from the most trusted experts in the world.

Train Your Game was developed, produced and launched by Under Armour in partnership with Code and Theory.

Ua 2

Train Your Game was created to inspire sign-ups for Under Armour's loyalty program through curated content that spoke directly to its audience. The team produced the series in the US and UK in less than eight weeks. We worked with the world’s top sports experts to bring to UA's loyalty members elite and comprehensive training. The featured experts are globally renowned, training the world’s top athletes in the NBA, MLB, NHL, NFL, MLS and Olympics.

The overall direction was built to work seamlessly with their revamped brand campaign: “Protect This House.”

7

Through purchases, product reviews and taking advantage of UA's MapMyRun Challenges, UA loyalty members earn points and access to an array of exclusive content, highlighted by Train Your Game.  

Check out UA Rewards here.

Continue toSays a LotNews

Says a Lot —

Latest

News — 

Code and Theory Launches Government Experience Practice

News — 

Code and Theory Expands Strategic Partnership with Adobe

News — 

Code and Theory Earns 20 Wins in w3 Awards for JPMorganChase, YETI, The Ritz-Carlton and more

News — 

Ad Age | Brand safety—how marketers can embrace real-world discussions that match their message

News — 

Mediapost | Wieden + Kennedy's Ismaila Traore Joins Stagwell's Code and Theory

News — 

Adweek | T. Rowe Price Chooses Code and Theory for Global Digital Transformation

News — 

Digiday | Why AR and VR are not going away, as AI advances personalization, measurement

News — 

Campaign | Big Tech is missing the mark when promoting new AI tools

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions
Continue toCareersAbout Us

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.