NBC Universal

NBCUniversal.com

NBC Universal, one of the world’s premier media and entertainment companies, came to us with a singular goal: Make NBCUniversal.com a better digital showcase for the company’s thought leadership, innovation and news.

With more than 100 brands spanning TV networks, theme parks, internet-based businesses and more, our challenge was to create a flexible, scalable site that unified the NBC Universal voice across all properties and better highlight its robust, engaging content.

1

Simplicity Is Key

Visitors to NBCUniversal.com range from job hunters, to the press, to industry peers, consumers and investors.

While each person has a different vantage point and motive for visiting, no one should have to do much work to find what they’re looking for. So, we took a hard look at the current site and assessed everything from the architecture to the overall tone. Collaborating with the NBCUniversal team, we focused on two key changes that would lay the foundation for the new design:

A Clearer Taxonomy

On the old website, the pages that told the strongest brand narrative were buried within the “Corporate” tab. In rethinking the taxonomy of the new site, we chose a structure that was more familiar to web users and surfaced the most important content. For example, the navigation bar focuses more on the company narrative (e.g., About Us, Our History), and the “Businesses” tab offers a more simplified way for users to learn more about NBC Universal businesses. Simply hover over each division, and a business card pops up with a quick summary.

A Simpler System

We implemented a modular system to make changing the content layout and hierarchy quick and simple. The new NBCUniversal.com is built on a scalable structure that can easily grow with the site into the future as content and technologies evolve.

2

Maximizing Resources

A new website design should never increase the editorial burden on the employees responsible for keeping site content fresh and up to date.

So, in designing the new NBCUniversal.com, the idea was to maximize every resource available to us.

We knew the breadth and depth of NBC Universal’s content offerings across all properties was huge—from press releases and whitepapers to videos, photos, articles and innovation profiles. There would never be a shortage of great content.

Our strategy? Make it easier than ever for NBCU employees to get that content onto the site.

For example:


Sourced Content

– We pulled in visual and multimedia content from multiple sources to make the site feel timely and exciting.

Automation

– We leveraged automation and feeds to publish more content without putting additional pressure on staff to have to produce content from scratch, or re-format content to fit within the site’s content management system

RSS and APIs

– We tapped into RSS news feeds and social media APIs to generate rich, dynamic content with little manual effort.

3

A Storytelling Showcase

A company timeline is a simple, beautiful way to tell a brand’s story.

It’s why we totally overhauled NBC Universal’s previous company timeline, making it an immersive, interactive page with decade jump points and multimedia content. We worked with NBCU to surface major milestones, and ensured that the new timeline could easily be updated by staff.

At launch, the new NBCUniversal.com became a powerful tool that allowed NBC Universal a better way to communicate its incredible history, and tell its evolving story at every moment it unfolds.

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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