New WSJ Intelligence/Code and Theory research report shows that businesses are failing to harness AI's potential in CX.

• Business leaders are chasing AI-driven efficiency but overlook the people who matter most: customers
• Leaders in digital CX make $1.4B more.
• AI won't fix CX. You will.

Code and Theory transformed the NFL experience, redesigning the app to deliver the ultimate, video-first fan experience.

• 5M+ Weekly users engaged
• 2.3B Minutes streamed (10x the entire Netflix catalogue)
• 20% Increase in average time per visit
• Fast Company Winner for Best User Experience

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

• Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
• Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
• Increased unaided brand awareness +66%
• 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.

A campaign that overcame developer skepticism, boosted Microsoft adoption and solidified them as a trusted partner.

• Unified Microsoft’s fragmented developer messaging into a single, trust-building platform.
• Flipped traditional B2B marketing and delivered +37.5% engagement above benchmark and 50M+ views.
• Microsoft’s Developer Council insights powered the experience, boosting Azure conversions +284%.

How to Get Ready for a New Era of Anticipation

• The future of AI is anticipatory, not reactive.
• Check out ContextLens, an AI-powered design system transforming RealClearPolitics' experience.
• Explore how we partner with organizations to unlock AI as a lasting competitive advantage.