Fueling the Automotive Future
We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.
Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.
Read More- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
A Transformation Redefining Local News
In less than six months, Code and Theory delivered a comprehensive business and digital transformation for
Read More- Launch day was the website's highest traffic day in its history
- Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal
- Transformation earned press across The New York Times, Washington Post, Adweek, Ad Age and more
Recognition
Sports Experiences Built to Scale
We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.
Meet Scout: A Powerful Tool Building Resilience in Today's Youth
Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..
Read More- +40% Increase in reported user resiliency
- Developed as a progressive web app for maximum accessibility across the socio-economic spectrum
- 2024 Webby Winner in Apps & Software - Health, Wellness & Fitness
- Code and Theory built, designed and launched Scout.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
Growing a Billion Dollar E-commerce Brand
In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.
Read More- +9.7% Membership sign-ups
- +16% First-time orders
- +33% Customers completed orders in-app
- +24% Faster speed to check out
- E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more
Reimagining Marriott Bonvoy as a Hub for Travel and Commerce
Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.
Read More- Mobile-First
- Contextualized Conversion
- Flexible Design and Content Systems
Evolving E-commerce to Fit Modern Audiences
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
Electric Driving For a Progressive Future
Designing and engineering a state-of-the-art web experience as impressive and exhilarating as the Polestar car itself.
Read More- Led design and product strategy for Polestar's web and mobile experiences
- Developed an information architecture with no dead ends
- Designed a flexible UI kit to unify every digital touchpoint
- Fast Company Honoree for Retail and User Experience in Innovation by Design Awards
Leading With Empathy and Inclusivity
Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.
Simplifying Grocery Shopping for Millions
Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.
Read More- Modernized the ecommerce experience
- Created a scalable design system
- Integrated 10+ disparate apps into one, reducing overhead
- Launched in six months
Speed to Market for a Portfolio Optimization Tool
Crafting a UI for a complex product through user input and clear data visualization.
Read More- Improving workflow processes through enhanced user interface design
- Clear and simple data visualizations for complex data sets
- Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch
All Work
Tipico | Succeeding on a Mission to Win Ohio
Simpli.fi | Building a Brand for the Future of AdTech
Amazon | Amazon Ads: Ads that work as hard as you do
Equifax | Modernizing Equifax Canada’s Customer Tools
Comcast | Commercializing the Comcast Cybersecurity Experience
The Ritz-Carlton | Redefining the Legacy of Luxury for a Powerhouse in Hospitality
YETI | Map The Gaps - Taking Google Street View Way Off The Street
YETI | Year in Preview
Champion | Evolving an Iconic Brand for a New Generation
Albertsons | Simplifying Grocery Shopping For Millions
Electric Driving Built for a Progressive Future | Electric Driving Built for a Progressive Future
Harris Williams | Modernizing Harris Williams with a Future-Leaning Tech Stack
Allstate Protection Plans | Bringing SquareTrade Into The Allstate Family
TikTok | Building Confidence in TT4B Solutions
Marriott Bonvoy Leisure | Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce
Meta for Business | Creating Connective Tissue to Drive Engagement
Pfizer World | Shaping a Platform into a Beacon for New Priorities and Ways of Work
Allspring Remi Advisor Tools | Crafting a UI Through User Input and Clear Data Visualization
Citizens Bank | Driving Growth For a Storied Financial Institution
Galleri | Introducing a Revolutionary Medical Feat to the Market
Adidas | Engaging a Demographic With Digital Storytelling
The New School | Building Flexible, Data-Driven Pathways for an Academic Innovator
Citadel | Citadel & Citadel Securities Websites
KPMG | Reimagining KPMG US
Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer
Daymaker | A Platform Redesign That Supports Local Nonprofits in the U.S.
Bare Necessities | Redefining Fit
Kaplan | Transforming the Digital Ecosystem of a Major Education Provider
Pagaya | Empowering Financial Opportunity
1-800-FLOWERS | Celebrating Gifting With a One-Stop Shop
ConEd | Building A Future Vision For Clean Energy In New York
Party City | Turning a Brick-and-Mortar Mainstay Into an Online Phenom
KYLA Kombucha | Elevating A Beverage Brand's Positioning And Creative Strategy
Washington Football Team | Charting A New Path For An Iconic Institution
Legence | Designing the Digital Presence for a Formidable New Brand
Bustle Digital Group | Scary Mommy: Not Your Mom's Mag
Bustle Digital Group | Gawker | Don't Call It A Comeback
Amazon Ads | Making Amazon Essential for Every Ad Buy
H&M | Modernizing The Intersection Of Inspiration And E-commerce
College Board | Positioning College Board as an Integrated Partner for Students
The Commonwealth Fund | Rebuilding a 100-Year-Old Foundation for the Next Century
National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults
adidas Superstar | Change Is A Team Sport
adidas Running | Bringing In-The-Moment Running Experiences To Boost Product Discovery
adidas Originals James Harden | Launching The Next Chapter In Adidas Basketball
The Venetian | Redefining Luxury in Las Vegas
MetLife Investment Management | Introducing A New Platform For An Institutional Powerhouse
William Hill Estate | Putting Chardonnay On Trend
Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital
Giffords | Launching A Powerful Resource To Spark Action On Gun Violence
PGIM | Unifying PGIM's Global Asset Management Network
Bustle Digital Group | Modern Storytelling For Bustle Digital Group
J.P. Morgan | The First End-To-End Digital Platform In Commercial Real Estate
Xerox | Making Now Work: A New Campaign For A New Time
Mailchimp | A Digital Platform For Emerging Writers And Creators
Sky Italia | A Modern Digital Experience For The Italian Media Platform
Theodore Roosevelt Presidential Library | Defining The New Digital Museum Experience
Nylon | ReIntroducing An Iconic Publishing Brand
Mailchimp | Launching The New Digital Home For Tomorrow's Filmmakers
Input | A Brand New Destination About Technology In Our Lives
Morton Salt | Putting More Salt On US Tables
Cartier | Reimagining Cartier's Retail Experience
Sunbrella | Redefining The Digital Textile Space
Axe | An Iconic Men's Grooming Brand Known For Bold Marketing
CoinDesk | Relaunching A Pillar Of The Blockchain Community
Dignity Health | Delivering A Best-In-Class Digital Experience
NYCEDC | A New Hub For New Yorkers To Grow Their Business
Indigo AG | Adopting Regenerative Practices With The Terraton Initiative
TEGNA | Creating A Centralized CMS For 39 Local News Stations
The Jewish Museum | Bridging The Museum's Physical And Digital Experiences
Bustle Digital Group | Fatherly: From Dude to Dad
Rally | Elevating the Site Experience for a Crypto Pioneer
Bustle Digital Group | Mic – Stories That Fuel Curiosity, Creativity, and Change
CBRE | Building A Digital Infrastructure A Major Real-Estate Firm
Dean & Deluca | Connected Physical And Digital Gourmet Grocery Experiences
Vogue | A Fresh New Look for Vogue.com
SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm
Xywav | A Flexible Component Library For The Jazz Brand
BioReference | Launching An On-Demand Healthcare Offering During A Pandemic
Says a Lot —
Latest
Code and Theory Launches Government Experience Practice
Code and Theory Expands Strategic Partnership with Adobe
Code and Theory Earns 20 Wins in w3 Awards for JPMorganChase, YETI, The Ritz-Carlton and more
Ad Age | Brand safety—how marketers can embrace real-world discussions that match their message
Mediapost | Wieden + Kennedy's Ismaila Traore Joins Stagwell's Code and Theory
Adweek | T. Rowe Price Chooses Code and Theory for Global Digital Transformation
Digiday | Why AR and VR are not going away, as AI advances personalization, measurement
Campaign | Big Tech is missing the mark when promoting new AI tools
We Are a Technology-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Our Offices
We have locations around the world.
New York
212.358.0717ny.info@codeandtheory.com
Manila
+63 (2) 7625.6515mnl.info@codeandtheory.com
Bengaluru
+91-80-41106986ny.info@codeandtheory.com
Join Our Team